Logotype and minimalistic "Charte Graphic"
How 2 flow is a new website.
Jil Maria Haberstig is a economic psychologist
Jil Maria Haberstig is a economic psychologist
with a focus on a balanced lifestyle.
In nature, a sphere is the shape that flows best. Therefore, the logo consists of spheres. Discreetly a shape is flowing out of the circles. This is about balance. Jil and I choose the colors together. They are reminiscent of water and sand.
2 Logos
one short version
one long version
For different applications, it makes sense to change the font width. Therefore the logotype exists in different line thickness.
Colorguide
We choose dark blue as major color. The additional colors are bright turquoise and sand, both are reminiscent of water and sea.
Type guide
Jil's favorite typeface is DIDOT. To complement the classic DIDOT with a modern typeface, we have chosen the handwriting biolatesha, that meets the theme of flow.
Thanks for visiting. Karin Binz
